Transforming Tappi's Sales & Engagement Strategy
How we helped a digital SMB enablement platform increase conversions and customer satisfaction
Client Overview
Tappi is a digital enablement platform for small and medium businesses
Their Mission
Tappi digitizes small and medium businesses and builds their online identity through optimized landing pages, social media advertising, and reputation management.
Their Process
- 1Simplify: Create optimized business landing pages
- 2Amplify: 3-step process for Facebook/Instagram ads
- 3Trust: Build online reputation with verified reviews
The Challenge
Tappi needed to scale their sales operations and improve customer engagement to handle their growing client base while maintaining quality service.
Our Approach
We implemented a comprehensive Sales & Engagement Support strategy to help Tappi scale their operations and improve customer satisfaction.
Lead Qualification
We developed a robust lead qualification system that helped Tappi's sales team focus on high-potential clients, increasing conversion rates by 45%.
Sales Scripts
We created customized sales scripts and conversation flows that addressed common objections and highlighted Tappi's unique value proposition.
CRM Integration
We implemented and optimized their CRM system to track customer interactions, automate follow-ups, and provide actionable insights.
Results
Our partnership with Tappi delivered significant improvements across key business metrics.
45%
Increase in Sales Conversion Rate
68%
Improvement in Customer Satisfaction
37%
Reduction in Customer Churn
3.2x
Return on Investment
Louis Majanja
Co-Founder, Tappi
"The team's expertise in sales and customer engagement transformed our business. They didn't just provide a service; they became true partners in our growth. Their strategic approach to sales support and customer engagement has been instrumental in our ability to scale while maintaining the personal touch our clients expect."