BuuPass
Travel Tech
Customer Segmentation & Personalization Strategy
Case Study
Company Focus
Digital booking platform for buses, trains & flights across Kenya
Challenge
Improve customer targeting and personalization at scale
Results
52% increase in booking conversion and 35% higher customer engagement
Advanced Segmentation Model
Developed ML-powered customer segments based on travel patterns and preferences
Behavioral Analysis
Implemented real-time tracking of booking patterns and user journey analysis
Dynamic Recommendations
Created personalized route suggestions and pricing strategies per segment